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Welcome to the UXR Maturity Benchmark 2024, an initiative by UXinsight in collaboration with Norstat – TestingTime.

With this survey, we want to benchmark the maturity of in-house user research practices in UX research worldwide. Although UX Research is still an emerging profession, we feel it grows and professionalises every year.

For some industries, the last years have been tough (many layoffs and reorganisations), while others have thrived. A lot is said about trends and challenges via social media, blogs, and conferences, but where do we stand?

If you want to help gain insight into the maturity of user research practice, we appreciate you completing this survey. Answering the questions meaningfully will take time and reflection (expected time = 12 minutes). It's not always easy to review one's maturity, but we hope you get valuable insights into your organisation.

Topics we will cover:

    • Who is doing the research?

    • Mission, vision & strategy

    • Buy-in & Resources

    • Methods & Operations

    • Standards & Compliance

    • Capacity building

    • Impact

After analysis of the findings, we will send you an overview of the answers you provided compared to the benchmark. You will also be among the first to receive the benchmark report when it is finished.


We are grateful for your time and input!

Let's grow the UXR community together,

Debbie & Karin (UXinsight)
Yvette (Norstat)
Reto (TestingTime)